CINEMA USHERS WHEN MOST PEOPLE SMOKED, AND ESPECIALLY ON WET NIGHTS WHEN AUDIENCES MAY HAVE HAD DAMP OR WET CLOTHES [imagine what more than a thousand wet raincoats, some not very clean, smelt like] THE AIR IN THE AUDITORIUM COULD BE QUITE UNPLEASANT, SO THE ATTENDANTS WOULD FREQUENTLY SPRAY FRAGRANCE WHILE THE PERFORMANCE WAS PROGRESSING